Small Business Week is May 20-26, 2012

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

To all our tenants and other friends of Clarke-Hook,

Whether your business is emerging or well-established in Loudoun County, the Department of Economic Development for Loudoun County, Virginia is sponsoring important activities related to Small Business Week which is coming up in May. 

Loudoun Celebrates Small Business Week May 20-26, 2012

The Loudoun County Department of Economic Development and its cosponsors will celebrate National Small Business Week 2012 with the following events the week of May 20-26.

Growing Your Small Business in Lovettsville Forum

May 21 from 9-11 a.m. For details and registration, visit the Town of Lovettsville’s website at www.lovettsvilleva.gov.

The Power of Angel Investing – Doing the Deal: Term Sheet Workshop

May 22 from 3-7:30 p.m. at George Washington University’s Ashburn campus. For details and registration, visit the Northern Virginia Technology Council’s website at www.nvtc.org.

Women in Business: Golf and Wine Networking

May 22 from 5-7 p.m. at Dulles Golf and Sports Park. For details and registration, call the Loudoun County Chamber of Commerce at 703-777-2176.

Start Your Business

May 22 from 6-8:30 p.m. at George Washington University’s Ashburn campus. CLICK HERE for details and registration. If you have questions, call the Loudoun Small Business Development Center at 703-430-7222.

Guerrilla Marketing in 30 Days

May 23 from 4:45-8:30 p.m. at George Washington University’s Ashburn campus. CLICK HERE for details and registration. If you have questions, call the Loudoun Small Business Development Center at 703-430-7222.

The cosponsors for Loudoun Small Business Week 2012 are:

Center for Innovative Technology  •  Loudoun County Chamber of Commerce  •  Loudoun County Department of Economic Development  •  Mason Enterprise Center  •  MIT Business Forum  •  Northern Virginia Technology Council  •  Small Business Development Center  •  Town of Leesburg  •  Town of Lovettsville  •  Town of Round Hill  •  Town of Purcellville  •  Town of Middleburg  •  Town of Hamilton  •  Town of Hillsboro.

Funding your business growth… bank loans simplified.

Find out what it takes to get a Business Bank loan.

Friday, January 27, 2012 from 8-10 am.

Your chance to network directly with bankers, SBA, The Virginia Small Business Financing Authority and the Loudoun Small Business Development Center.

Cost: Free!!

Location: Loudoun County Pubic Schools Administration Building – 21000 Education Court, Ashburn, VA 20148

But you must register: click here!

Have questions??? Call 703-430-7222

Sponsored by...
Town of Leesburg 
GMU 

Reflections of 2011

Posted by: Ed Zigo in My Blog

Tagged in: Ed Zigo

Personally, this year hasn’t been great for me, particularly because I lost my Dad last February.  


Business has been fairly stable….not good …not bad… BUT….as bad as times get, I am and always will be the eternal optimist!!!  


Macy’s Christmas theme for the past few years has been “Believe”. While certainly the first thing that would come to mind is to believe in Santa…the magic of Christmas….the giving season and so on….  


Here’s my take…. It’s my favorite word….It keeps me focused…motivated…why? Because…  

I BELIEVE in my family & my faith & my country  

I BELIEVE in my friends  

I BELIEVE in my co-workers  

I BELIEVE in me  

And, yes, I do BELIEVE in Santa.  


So, in spite of year filled with sorrow and some disappointment… I BELIEVE that we will have a great 2012!  


To all…..please have a wonderful and safe Holiday season. Merry Christmas and Happy New Year. Most of all…………BELIEVE!


 

In the course of our leasing and sales operations, we’ve always made it a priority at Clarke-Hook to work and cooperate with the brokerage community.  This experienced group plays a vital role in the commercial real estate industry across markets of all sizes.  And while we have worked with agents and brokerages from large national companies to regional, we especially enjoy working with a great corps of local professionals, right here in the Fairfax, Loudoun, and Dulles regions.

In our constant effort to foster strong bonds with our tenant business community, oftentimes we see the local broker as the catalyst that plants the seed of authentic trust and mutual benefit.

And that bond has to work both ways. Translated: both the landlord and the tenant (aka, the broker’s client) have to trust that the broker has mutual interest in mind. True, the broker represents the tenant, but instilling mutual trust will go a long way in customer satisfaction over the life of the business’s stay at the leased location.

So as an entrepreneur or small business owner seeking a commercial real estate broker, what should you be looking for?
  • Your broker should have a clear understanding of the type of space you desire and the ability to offer workable alternatives.
  • He or she should have strong knowledge of not only regional geography but also - and most importantly - the submarket you specifically want.
  • They need to understand your space and equipment needs relative to the space you are looking at.
  • They must have the ability to analyze the economic terms and compare them to the market.  (And that doesn’t mean just rent, but pass throughs, escalators, etc.)
  • And most importantly, they need to be expert negotiators.
From our experience, we’ve seen the majority of small businesses most frequently represented by local or regional brokerages.  And that seems to make sense, given most of the bullet points above.  

As landlords, our idea of negotiation is win-win.  It really is.  And as you’re evaluating brokers, you should have the same mentality in mind: win-win.  The relationship has to work both ways.

Once the lease is signed, it’s then up to both parties - tenant and landlord - to nurture and grow the relationship.

 


Loudoun & Fairfax Small Businesses: It’s that time of year again... the holidays.

Embraced, dreaded, chaotic, busy and seemingly arriving earlier each year, the holiday season, for most of us, is anything but restful.  And, usually starting right around Halloween, our office gets calls from our tenant businesses asking what we can do to help generate sales or what they can do in the form of promotion.  As a property management firm, that’s natural.  Our years of experience have given us a unique perspective that can help you have a successful and productive holiday season.  And while we’re not going to tell you what to do (that’s your job!), below are a few tips that might be of value. They might even help you find a little more rest during the holiday hustle and bustle...

  • Use Customer Common Sense - Sometimes it’s the simple things.  Try to put yourself in your customers’ shoes.  How can you make things easier for them?  What would make total sense to them?  Here’s an example... You want your customers to have easy, convenient access to your entrance, right?  Then shouldn’t you and your employees park away from your entrance?  Common...or customer...sense lets the little things shine through.
  • Before You Decorate - Clean up your place! Make it inviting, warm and welcoming.
  • OK, Now Decorate - Tastefully!  And do so with respect to the exterior.  You should run any holiday decoration by your landlord - chances are, they’ll be able to help you take your ideas further!  We enjoy doing our part to make our buildings welcoming and festive... without going over the top. (After all, we might lose a few customers if we decorate our space like Clark Griswold.)
  • Know When Your Customer Buys - Again, we’re not going to tell you what to do, but we will tell you to determine who your customers are, why they need your product or service and why they might need it more now, during the holiday season, than throughout the rest of the year.  Now you can do what you do!
  • Oh, there is one thing we’ll tell you to do: BE OPEN FOR BUSINESS!  We’ll say it again: BE OPEN FOR BUSINESS!  That means longer, convenient hours.  And this should go without saying, but when we say “convenient hours” we mean for your customer, not you!


So again, these tips are just our two cents we’ve picked up along the way.  We’re not here to tell you what to do; we’re here to provide some tips based on our experience, as property managers, with countless small businesses.

And one last job for you as we head into the holidays: if we missed something at any of our properties, tell us!  This goes for the biz tips above as well as the day-to-day.  This time of the year is ushered in with falling leaves and even the occasional  snowstorm.  And while we do a terrific job of clearing, cleaning and maximizing safety at our properties in Northern Virginia, even we miss something every now and then.  So if you see an issue, give the landlord a ring!

Ed Zigo is the President of Clarke-Hook Corporation, a leading development, leasing and management firm of commercial, industrial and retail properties located in the Washington DC region, Loudoun and Fairfax counties in Virginia.  


 

How Clarke-Hook is Becoming a Small Business Resource

Among small business owners, the landlord relationship is usually pretty standard.  The tenant needs workspace and the landlord has it.  Throw in the occasional maintenance work and collect a check on the first of the month and that’s what is expected.  

But we’re improving on that.

At Clarke-Hook, we’ve always been a property manager that values trusting relationships - with our brokers, our vendors... and especially our tenants.  And now we’re forging new initiatives to grow that trust and be a small business resource for our tenants that goes beyond providing space.  We’re laying out a plan to provide our tenants with useful insights, tools and ideas that can help them grow their business.  Because after all, our success is heavily dependent upon our tenants success - and we want to see them thrive.  

So what are we actually going to do?  First, we are going to build a library of resources that will exist right here on the Clarke-Hook blog.  We’ll cover a range of topics that are relevant to our tenants and their businesses. Examples include....
  • Analyses of regional business trends and economic news
  • Thoughts and insights into best business practices across various disciplines, such as marketing, bookkeeping, sales, customer engagement, hiring, negotiating, and more.
  • Simple breakdowns of web tools like LinkedIn, Yelp and Twitter
  • Tenant spotlights
  • Unbiased reviews on business products and services that can help our tenants save time and money
  • And, most importantly, topics our tenants express an interest in. (Suggestions are welcome!)
That’s how we’re out to provide more than just space.  At the end of the day, this effort is about helping small business at the grassroots level. Most importantly, we’re going to let our readers form their own conclusions about what applies to their business.  If, for example, you’re reading through our forthcoming post on “LinkedIn Basics,” we’re not going to tell you that you just have to sign up for LinkedIn.  Instead, we’ll explain LinkedIn’s value and will pose a few questions to you that should help you figure out whether or not LinkedIn would actually be useful to your business.  We’re providing a small business resource - not a sales platform.  

All of this content will exist here, on the Clarke-Hook blog.  Visitors will be able to search for topics by category, author and more.  We’re also setting up weekly email notifications, so readers can find out what’s new without having to revisit every day.

We’re excited about this endeavor - and we hope it provides genuine value to our tenants, and to the region’s business community, at large.  If you have any questions, we’re here for you. Just shoot us an email or call (703-378-8500).

Stay tuned!


In our business, which is regional, we work with the many departments affecting real estate including building, planning and most regularly, zoning.

Oftentimes County officials – much like we landlords! - get a bad rap…close minded…overbearing. Lengthy review processes are sometimes to blame for missed business opportunities or at the least, causing hiccups in the transition of businesses moving or expanding or simply redesigning its space to make it more functional.

Delays, especially, can kill deals...add time and money while the businesses and the building owners lose money….delays in opening …..lost rent.

Not the case in Loudoun….County officials have been very helpful and  willing to make things happen.

Sometimes the answer is not what you hoped for…but, hey, that's their job …to enforce codes and ensure proper administration. But, they respond quickly and provide a fair explanation. Recently, we had a chance to meet with County officials to clarify a somewhat confusing issue…..We spent a good portion of the morning trying to work acceptable alternatives to a problem.

They just didn't reject a proposal …they sat with us and worked with us……and, no matter the outcome…it was a great experience.

That, dear readers, is a local government providing proof positive that they are open for business.


Clarke-Hook sticks to its plan!

Recently, a friend said they were going to run a marathon in a certain time on a bet….more of a dare.

Being a long time runner myself, I questioned the motive…..actually, I more than questioned it!!

During my early morning run today, I thought about this and drew an analogy to our Loudoun/Fairfax counties commercial real estate market here in Northern Virginia.

Being a Developer…Landlord….Property Manager and Broker in Northern Virginia…in this market….in this economy ….requires a solid plan …..one that is adhered to but infuses a certain amount of flexibility to allow for reacting to unexpected developments.

Kind of like planning to train for the Marathon!

Risk plays a part of all business. Any good biz plan contains risk assessment and strategies to minimize or avert risk and related pitfalls.

A distance runner knows that a solid training plan is one that is balanced….to build endurance (staying power to go the distance)…to build strength (usually hill work  to tackle the ups and downs of the race)….to build speed (to maintain your best steady pace in an effort to reach your target).

Hopefully, you can see where I'm going with this!!

This is all going through my mind as I'm on my morning run in Chantilly VA. I don't listen to music when I run!

Over the years, I have been a competitive runner with a number of topnotch coaches and I have run and trained for countless events and many marathons, including all the majors…Boston, NYC, Chicago, Marine Corps. Additionally, I have coached runners from grade school track and cross-country to adult distance runners.

While my competing days are over, I still train like there's no tomorrow.

It amazes me how similar our Clarke-Hook's business philosophy and strategic planning mirrors a sound, balanced, dedicated and – I dare say – well coached approach …one that has enabled us to maintain our staying power…our strong commitment to the highest level of customer satisfaction…our ability to weather the ups and downs of this economic storm….and our ability to pace ourselves without overextending.

To say that being in our business in this economy is like running a marathon….is a major understatement.

We built our base…..we are strong enough to take on the tough times.

We didn't take on unnecessary debt…..which enabled us to tackle those deadly hills and address – to our best ability – the woes of our tenants.

By being cautious…staying on pace…..we don't fall behind our goals and objectives.

Yes….running the distance requires psychological stamina as well…..which ONLY comes from adhering to a solid training schedule/business plan.

Our tenants have seen us as a source of strength and remain confident in us…..which is very, very important.

Ok….I'll stop!!!!!

But for me, this analogy offers a tremendous amount of strength and satisfaction that I know we are "properly trained" and running the course……the right way!

I challenge my colleagues out there to draw their own analogies …

Anything we do with passion really requires the same mindset and willingness to believe in that which I just wrote about.

There's an old saying that applies to those not properly trained……words of caution…….Don’t' Bonk!

We've seen a lot of businesses not properly trained over the past few years bonking!!!

Make sure you back the right runner!!!


Our Brokerage Services At Work

Posted by: Ed Zigo in My Blog

Tagged in: Local News

For Immediate Release

Contact: Stephanie Kenyon, COO

571-223-4040

SKenyon@LoudounCHC.org

LOUDOUN COMMUNITY HEALTH CENTER TO BUILD NEW CLINIC,

BRINGING NEW JOBS AND HEALTH CARE TO LOUDOUN COUNTY

 Leesburg, VA (July 11, 2011) - The Loudoun Community Health Center today announced that after an exhaustive search to find land on which to construct a new clinic, it has closed on the purchase of property located at 163 Fort Evans Road, Leesburg, VA.

In October 2010, the Loudoun Community Health Center was awarded a federal grant for $8.7 million to build a new building. With a wait list of more than 900 people, their current location on Cornwall Street in Leesburg has reached its capacity so a larger facility is needed to meet the demand. The new health center facility will provide health services to 12,000 patients each year and will generate new employment opportunities in Loudoun County.  The grant does not cover all the costs associated with the new building, and so LCHC plans to launch a capital campaign this fall to raise the money needed to open its new doors in 2012.

“Our new location in Leesburg will position us to meet the overwhelming need for our services. There are approximately 40,000 uninsured residents in Loudoun County who need primary and preventive health care.  Now, we can proceed with our plans to build a new 25,000 sq. ft. clinic and carry out our mission to provide care to anyone in need,” said Stephanie Kenyon, Chief Operating Officer of LCHC.

The Loudoun Community Health Center engaged the commercial brokerage services of Clarke-Hook Corporation to find the ideal property. Ed Zigo, President, and Ingrid Gelinas, Director Leasing Division, provided the research, homework and footwork to assess the specific requirements of LCHC against what was available in the marketplace.  “We had a number of unique requirements for a site that would best serve our patients that only through the dedication and knowledge from Clarke-Hook were we able to achieve a successful outcome,” said Kenyon.

“We have been honored to work with the Loudoun Community Health Center to find property that supports their mission and their financial structure,” said Clarke-Hook Corporation President, Ed Zigo.  “LCHC fulfills a great need for affordable health care in our community. The people they serve are our neighbors who, without the Loudoun Community Health Center, would have nowhere else to turn when they need care.”

About Loudoun Community Health Center:

Loudoun Community Health Center is a charitable organization that provides medical, dental and mental health care services to anyone in need regardless of age or ability to pay. Services are provided on a sliding fee scale basis. Since opening in 2007, the health center has provided care to more than 8,000 patients.

About Clarke-Hook Corporation:

Clarke-Hook Corporation is a full service commercial real estate firm focused in the Loudoun County and Dulles, Virginia regions.  Clarke-Hook is a family-owned business based in Chantilly, VA specializing in office, industrial, R&D and retail space for small and medium size businesses in Northern Virginia.

###


New Leasing Trends

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

We have been experiencing a new and very interesting trend in leasing recently.

Businesses and uses that we normally wouldn’t pursue are becoming more popular and attractive.

For instance, unique fitness uses such as personal trainers, dance, indoor sports training – baseball/softball, lacrosse, soccer, golf.

We welcome those types of uses and their clientele. These are typically clean & healthy uses which bring a number of frequent and diverse visitors to our centers which tend to bring businesses to all our other tenants….making for a more vibrant active commerce environment.

So, if the zoning permits, pay us a visit.

I guess it doesn’t hurt that the landlord is a fitness nut from competitive running to competitive surfing!!


Giving Back is Not a Contest

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

I know there are countless businesses and individuals who devote their time and money for noble philanthropic causes.  They/we do this not for any award but to make our community better in all aspects.  And also because it’s well…just plain nice.

My family and my company believe that through volunteerism and  financial support we are doing our part to help those in need….help those less fortunate than us….and make our community better in all aspects.

We don’t do it for the publicity.  We volunteer because we really want to .  It’s nice to be acknowledged but it’s much better to see the results from those we help!

Clarke-Hook acts in small but very effective ways.  Over the years, many non-profits have been customers/tenants of ours and we take pride in serving them. Presently, we are host to Operation Homefront and Friends of Homeless Animals’ Treasure Hound.

Also, for the past two years, we have been working as exclusive agents and real estate consultants for the Loudoun Community Health Center whose cause is vital to our communities.

In addition, working as individuals out in the field, our employees volunteer time and money to many very important causes that have personal significance to them.

Personally, I love working for the benefit of special needs children. Seeing those results are so rewarding, it drives me to want to do more and more.

Through my two outside loves, running and surfing, I have channeled my energy to raise awareness….raise funds….and get special needs children and their families involved in 5k Road Races in Fairfax, Virginia and to Surf Contests in Costa Rica!

My advice….forget publicity and awards plaques…just volunteer because you want to ...for the sheer wonder of helping others.


Saying Goodbye to My Hero

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

My dad Ed Zigo, Sr. was my mentor, hero and inspiration. He was a remarkable, compassionate person whose strongest trait was to help others. In doing that, he became a role model to many.

He died on February 19 and was buried with full police and military honors.

Here is a link to the Associated Press story that was circulated around the world on him followed by the text of the story itself. http://www.npr.org/templates/story/story.php?storyId=133965000

Edward Zigo, the New York City detective who cracked the notorious Son of Sam case in the 1970s by acting on a hunch about a parking ticket and arrested killer David Berkowitz, has died. He was 84.

Zigo died Feb. 19 of cancer at his Lynbrook, N.Y. home surrounded by his family, his wife, Eileen Brunelli-Zigo, said Tuesday.

"I have to tell you," his wife said, "he was a man in every sense of the word. Strong. Brave. Kind."

Zigo retired from the NYPD in 1982, and his career became the stuff of legend. His family recalls tales of his detective work with awe and pride. He parlayed his knowledge into a second career working on TV and film projects about the story and other crime tales. He even had bit parts in some movies.

"My father was a sort of reluctant hero," said his son, Edward Zigo III, of Washington, D.C. "He never wanted to grab the headlines. And more than a police hero, he was really just a person who inspired young people to want to do good things. And inspire them for all the right reasons."

It all started back in the sweltering summer of 1977.

Over 13 months in 1976 and 1977, the self-proclaimed Son of Sam had taken responsibility for a string of handgun assaults that left seven young people dead and seven others critically wounded. Detective Zigo had a hunch that a small potatoes lead would lead him to the killer.

Clues were meager and a city was on edge, so Zigo decided to question a young man named David Berkowitz, whose car, with an out-of-city registration, had been ticketed for parking illegally in Brooklyn the night of the last shooting.

"According to Ed, he walked in and said, 'Hi, David, I'm Detective Zigo,'" his family recounted. "And Berkowitz said `Hi, Ed. I'm the Son of Sam.'"

In an interview with The Associated Press in the 1980s, Zigo said when he finally confronted Berkowitz, he wasn't at all what he expected. "He was this little schlep of a kid, as nice and soft- spoken as could be," he recalled.

Berkowitz's one-room apartment was bare, except for a shotgun and a New York tabloid showing a composite police sketch of the Son of Sam and the screaming headline: "THIS IS THE NEW SON OF SAM."

"He must have howled when he saw the picture," said Zigo. "It didn't look like him at all."

Zigo said there were several omens the summer day he and his partner went looking for the car's owner. First, they were given keys to police car No. 316. No big deal, except that Berkowitz lived at 316 Warburton Avenue, in Yonkers.

On their way there, the detectives stopped at the scene of a bad traffic accident and pulled some people from their car. They were pleased they may have saved some lives. "Good things are gonna happen today," Zigo recalled saying.

During the rescue, the detectives had gotten blood on their hands. They asked a pushcart vendor for some water, and he offered his cooking pan. Zigo remembered turning the water a pale shade of red.

When they got near the address in Yonkers, they made a wrong turn and wound up on Wicker Street. Zigo had been privy to a Son of Sam letter that had mentioned "Wicker," a reference that had completely baffled police. Zigo remembered turning to his partner and saying, "John, we got him."

Berkowitz was convicted in 1978, when he was 24. He said he was ordered to kill by a demon that had possessed his neighbor's dog. He remains in prison.

Meanwhile, Zigo became a hero, albeit a reluctant one. He was asked to be on the task force early in the case but declined because his first wife was ill. It was only after she died that he joined the manhunt.

Martin Sheen played Zigo in a made-for-TV movie, "Out of the Darkness," on CBS in 1985, a lauded endeavor that Zigo worked on. He also worked on "January Man," with Kevin Kline.

Son of Sam may have been his most well-known case, but Zigo's family has a trove of others. Like the time he dressed up as an old lady to help find a robber preying on elderly women. Or the time he solved a triple homicide by questioning an unlikely witness: a 5-year-old girl. Brunelli-Zigo said they have a photo of Zigo dressed as an old lady. The sting went awry when Zigo realized his gun had slipped out of the dress in the police car. "He told his partners he could feel the guys coming up after him to rob him. He turned around, and you know he had a moustache. I can't imagine what those robbers must've thought," she said. "He swung his handbag at them and whacked them good. They took off running."

His family remembered him as an inspiring, kind-hearted man who sought to help others - on the job and off.

Zigo, who also had a daughter, Susan, and eight grandchildren, met Eileen at a wedding nine years after his first wife died. The two hit it off, and married. They were together nearly 20 years.

"We had a beautiful time together. I was blessed," she said. They went boating, spent time with family, and cared for his garden. He got to see one of his grandchildren get married in June.

"Ed's a fisherman, so we had a boat," said Brunelli-Zigo, trailing off a minute. "We had it all, really."


Don't Just Say No

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

Don't just say no...explain why.

Too often, we Landlords and Property Managers are viewed as the bad guys when a tenant's request is refused.

Shame on us though if we don't share our knowledge and experience with each other to explore workable alternatives.

For example, say a tenant wants to make a change in its business, adding a use not originally approved..."we'd like to start selling food to augment our sales and drive more customers to our place of business."

While our answer may be “No” for any number of valid reasons, we provide a clear explanation as to Why coupled with viable alternatives which may be greeted by our customers as helpful.

So ...Memo to other Property Managers and Landlords: don't just say NO...educate your customers and share your expertise to figure out a solution to their requests.....unless, of course, you don't want to build a superb reputation like we are doing at Clarke-Hook!!!


No Matter What

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

We think we are doing the right things … then I get a reminder.  No matter what…the two most important rules in customer service, especially in the world of commercial real estate:

#1 – The customer is always right.
#2 – In those circumstances where the customer appears to be wrong, refer to Rule #1.

As landlords to a number of commercial and industrial centers in our region, we are in a constant balancing mode. We deal with a struggling economy …a slowdown in our leasing activity…and we attempt to devote all our efforts to getting new business – filling up those vacant spaces. BUT....

All it takes is one letdown in our promise of extraordinary customer service and all our efforts can become compromised.

Case in point -  With the ice storm earlier this week, we thought we had it under control and had also dodged a bullet of more damaging weather conditions …accumulating snow.   One of our finest tenants emailed me at 0 Dark Thirty advising me that we had dropped the ball … the lot was a mess.

Do we make excuses…not a chance.  We dropped everything to correct the issue, protect our property (our product), and reaffirm our customer’s faith in us.
Business retention is bandied about all the time.  This is a shallow phrase left as is. Exceeding your customers’ expectations should do much more than just keeping them satisfied. The strategy behind this is to create ambassadors for our business.

In 30 years of experience, I’ve learned that pushing ourselves to always exceed expectations…in spite of cost or time which others may perceive as “wasted”… is the single greatest marketing weapon we have.

Thanks to my tenant for that early morning wakeup call!!!!!!


Landlords ≠ Bankers

Posted by: Ed Zigo in My Blog

Tagged in: Untagged 

In the first of a series of interviews with business leaders in the Northern Virginia region, we talk about our concern relating to the ability of prospective customers (in our case, tenants) to obtain financing for their relocation and/or expansion needs.

I was privileged to spend a few minutes with one of the region’s leading bank experts, Harry Rauner, CEO of The Business Bank. After providing Mr. Rauner with a brief overview of our concerns as landlords, he provided some terrific insight as to where we are and what can be done.

 

Stay tuned for future informative interviews about our great region!

 


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